Some of the most expensive keywords in Bing and AdWords could reach up to $50 per click.įor publishers, the CPC depends on the quality of the website, click-through rate (CTR) of the website, coverage of the platform and relevance of the website to the offered promotional materials.įor advertisers, cost per click depends on the type of advertisement, positioning of the ad on the website, the sector or industry being advertised, and the amount of the booked advertising. For the display network, the average CPC is around $0.58. For example, Google AdWords charges on average $2.58 per click across all industries on the search network. It may take away visitors from your website.Ī click could range from 1 cent to double-digits.

Revenues are less predictable because a publisher never knows how many people will decide to click on the ad.You can collect more data about viewers and easily track click-through rates and engagement rates.You can attract more advertisers because ROI is more measurable.There is a high possibility of click fraud, fake clicks, and ghost traffic.It is very expensive and requires a moderate budget.You can use a specific keyword and specific region targeting.You instantly know what works and what not There is immediate delivery of high-quality, targeted traffic to the website.The ad receives exposure even without clicks.CPC budgets range from $50 to $500,000-plus a month. By clicking on the ad, a user expresses an interest in a given offer therefore, this pricing model may be viewed as a payment for targeted communication exposure.Įvery advertiser is in control of setting the 'monthly budget' and 'maximum cost per click' by keyword. In the CPC model, the payment is not merely based on the exposure of the ad, but on the user interaction with that ad. Also referred to as pay-per-click ( PPC), it is a performance-based metric.

Users are not expected to complete the conversion, purchase a product or sign up for a newsletter. What Is Cost-Per-Click (CPC) or Pay-Per-Click (PPC) Advertising?ĬPC is a pricing model that charges the advertiser every time a user clicks on the ad. If you are a publisher or a marketer, it’s vital that you understand and consider all three. There are three main types of pricing applied to online media purchasing: CPC, CPM, and CPA.

Cost per impression definition